During a styling session i questioned Thom on what his demographic might look like, to get a better idea of his target audience to analysis customer profile. so that i might be able to stylise my work towards his market
Demographic – age, gender, income, life stage
Psychographic – lifestyle, self image, perceived values
Geographic – region, house type, size of city/town
- gender is often mixed ranging between all genders, but probably is more male
- are is also one that kinda
- often these people might be other students or gamers listening
- quite of lot of thoms work is spread by word of mouth or online platforms like discord and Instagram , because of this his audience varies
- they’re either older or younger people engrossed by elctro-synth. maybe between 15-30+, either gen z or millennial. maybe other students
- possible living in an sub/urban
- these are people likely to shop online for their fashion rather than traditional shopping stores
After meeting with Thom i wanted to create mood boards to inspire my creative ideas
These are a few of Thom’s musical inspirations showcasing a range of music in style and genres, they are some of his favourite bands along side some designs he liked by other contemporary artists in the music industry.
featuring Anamanaguchi, Tyler the Creator, Frank Ocean, Blond, Porter Robinson, and Vasudesa
some like blond by frank ocean use minimal and limited colour pallets and is a in-house style copied throughout his work seen in ‘channelled orange’, these ideas reflect in his music having a relaxed atmosphere, he pairs this with his auto tuned vocals
while browsing the internet i came across this quote in the HuffPost : “Orange is the color of liberation, from the pains of hurtful love and inner insecurities. To “chanel orange” is to truly be free, to be you” Frank Ocean. but I couldn’t find the link to a reputably source for it, however, i think its interesting to self identify with a colour like this
on a different day Thom and i decided to meet up, i wanted to get an idea of his sense of self and personality to do this i wanted to take photos of him where hes most conformable and feels at home, his student accommodation room. here i found a lot of trinkets and objects that Thom identities with, giving them sentimental value to him and a good place for inspiration
Thom’s music presence is a contrast to his style, appearing soft and juxtaposed by the sharp tune in his music. his personal fashion is very interesting as it comes across as comforting using light pastel colors in his attire
Thom likes to push gender boundaries in his aesthetic by using makeup and nail polish to express himself. In my photos I might try to capture this style by using blues and pinks to represent this
as with any student, thom has a small place in his room for past mementos for old friends and fond memories. i think thoms choice for the use of Polaroids says a lot about him as they capture this outdated technology and show his love for different format types
thom has some interesting pieces of clothing, one of his favourites is this hoodie by NICCE and has three distinct color separations appearing delicate and comfy https://www.nicceclothing.com/
” With the Converse x GOLF le FLEUR* Quilted Velvet Collection, Tyler, The Creator redefines summer sneakers in his own, idiosyncratic vision. The capsule includes the One Star and the Chuck 70, each crafted in three colorways of quilted velvet (red, brown or purple), adorned with a monotone Tyler flower motif and embroidered with GOLF le FLEUR* branding. ” (https://news.nike.com/footwear/nike-sportswear-pack-air-force-1-air-max-98-lx)
These shoes are quite unique as they are covered in velvet, making them kind of unpractical for every day wear and difficult to wash if they get grubby. I’ve seen Thom scrubbing them with a toothbrush to clean them after a night out
Thom also recently bought a large fluffy winter coat, often worn by women however it really suits his cozy aesthetic and presents some wonderful textures up close with the way it drapes and puffs out its fibres
over all i feel this was a good way to gain insight to thoms personal life and asethic as its in a place that he feels comfortable, however i felt this process was invasive or intrusive as its not every day someone comes into document your safe space. maybe next time i can be a little more relaxed and take consideration for my clients. though having access to this kind of environment has been insightful its not one that might usually comes up as an opportunity with a client
Alex's Photos & Thoughts 