Concrete Flooring

the concrete flooring in uni is very industrial looking, it presenting cold, and hard, i know it will hurt a lot if i fall over here. they’re are cracks, uneven bumps and filaments, there are cuts where two different types intersect offering interesting geometrical shapes with a contrast in tonal differences

Processed Wood

looking around there were lots wood variants, some presented more ridged and abrasive textures, displaying the direction of the grain and knots, these show a raw idea, closer to the origin of the sample. others were smooth and refined with minimal grain.

Wooden log

wanting to look more at the origin i saw raw logs displayed, the left one is of a tree outside still alive in natural daylight showing a next texture but ultimately flat in without much definition, the grain is mostly vertical without much variation.compared to the right, its taken with indoor lighting from above, seen in a workshop this cut log shows depth and twisting bark, i think i really like this as it is that half way between processed and living, i want to connote this to thoms style juxtaposing style

Metal

looking further into workshops i noticed a lot of metal wiring and frames, i thought the geometrical structure was fascinating, so easily malleable and yet holds its structure, each of them present different surface details some of them are tarnished with paints or aged by rust. as you look through some of the wire frames your eye starts to play tricks on you as the lines line up with each other.

there were also some metal sheets made as stair banisters, the time worn abrasion on these is something i love, the detail in the flaking overcoat wouldnt be repeatable by a person, this could make for a really interesting back ground like thoms coat did

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Tiled Pavement

just outside uni there are pathways for students to enter. these are man made and offer a very urban industrial feel, as theyre uniform in their nature, i dont feel i like these too much as theyre cold and ridged and not sympathetic to the world, the amount of water and sediment that goes into creating this industrial is unkind, producing significant amounts co2, and doesnt fit with the eco friendly mind set of many millennials (thoms target market) i want something more natural and chaotic

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Fabric

photos taken from past shoots, i felt these fit under this post, they offer such unique and personal insight into thoms textures, contrasting with each other with the fluffy jacket to the rough denim.

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photo editing

inspired by Sara Cwynar’s glitch art, thom and i selecting the photos we liked and opened them in photoshop, i also looked up how to make glitch art on youtube and linkin to get an understand of how the process is done.

creating a second layer on my background image i dragged them slightly apart to show this shift by turning off the channel gave me this distorted effect with just the red channel.

trying this with a separate image i placed a black and white filter between the two layers to increase the effect of the turning of one of the color channels, i also set the layer to be an overlay, this helped but still didnt give me the colors i was hoping to create.

trying this again on a separate photo it worked out a lot better when i set the layer to illuminate, this got me closer to the colors i desired, to increase the contrast i also curve (this is a bad cure) but does what i want

i also added a contrast fillter to boost the definition and depth of the image, mostly happy with this image i thought i could still make better

following the same steps as before, this time with better result

curious how i could take my photos further i started to transform them using the editing tools, flipping the top layer horizontally creating an interesting kaleidoscope pattern, and then later flipping it vertically. the color is created because of the difference in the layers, when layered ontop of each other they create a full color image but because of this shift they show the negative space left behind filling it with color

after sampling diffrent ideas i selected my next image to repeat the same process, creating multiple layers, turning off the green channel on the top layer, black and white filter in the middle

trying to flip the top layer, until i decided it was bast just slightly shifted providing the most clarity to the image without distorting it too much,it kind of reminds me of a false motion blur effect

converting my image to a smart filter layer allowed me to edit my image easily, letting me turn off each filter layer as i saw fit, i started to liquefy my image to give this warped effect and added a halftone filter, introducing lines as if it was a CRT monitor, linking to thoms fascinations with old technology, this sis something thom spoke and said he wanted within his work

i feel this combination of the natural dying log, and the alteration digital aspect from photoshop really works to benefit thoms style, linking to his MX, showing juxtaposition and amalgamation of different textures and technology

this was the last thing i created before moving back home because of the virus, i printed this onto A3 gloss inkjet paper as well as matte to see the differences between the two, i liked the gloss a lot more as it made the colors pop, this strong magenta and green was difficult for the printer as the colors are pushing limits for the ink cartridges.

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http://www.saracwynar.com/

screen printing is a widely used production method within the music and art design industries, as it is a quick way to batch produce a lot of material for events. famous artist like Andy Warhol and Roy Lichtenstein have used this production method within their works.

One of Andy Warhol’s most notable works in his 32 Cambles soup cans When asked why he chose to paint Campbell’s soup cans, Warhol offered a deadpan reply: “I used to have the same lunch every day, for twenty years, I guess, the same thing over and over again.” i think the repetitional production method pays testament to the mass production of the soup, even the presentation layout of them is as if they were displayed in a super market.

to start creating a design we drew using various implements, i started by dragging charcoal into rectangular shapes to create a texture on transfer paper so that it would be transparent, i really liked the gradient i was able to produce. to this i also used a black possco pen, filling in the small blank areas left be hind by the charcoal with interlocking triangles.

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after my doodling my designs we placed them into a curing machine with a metal frame, to cure a light sensitive emulsion painting onto the mesh frame. this emulsion needs to be dried before placing it into the machine.

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first you need to activate the vacuum to seal the frames in place, then turn of the safe light, this would start the countdown process for the curing machine, this would blast uv light at the designs, curing the emulsion.

after this we would wash our frames to remove any emulation that hadnt cured,this would leave behind the design

paper pricing list

along side this printing list were sample of each of the different types of paper, this was really helpful to visualise the thickness and texture of each sheet, from this i could select which paper i wanted to work with while i take into consideration the price of each.

to begin with i started using news print paper as it was free, allowing me to test my printing process and get a feel for how it works. the news print is a light weight paper that often buckles under large amounts of wet acrylic.

i started mixing acrylic and binding medium to a constancy of “a good viscus yogurt” i would spread this onto one side of my mesh screen and use a squeegee to run over the mesh.

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starting with two triangle design and a green pigment i mixed, i would print a few of these as a form of batch production, i then set them to dry on a rack, and use the better ones to process my second screen design- the doodled pattern. this didnt turn out as well as i would have hoped as the charcoal gradient is faint, however i do like this idea and the effect of the smaller triangles, but the weight of the pigment is too different to work together.

i also feel because my second layer is a lighter color it doesnt pop like i would want it to, as the RBG process is additive, meaning the more color i add the darker it will become when layering, if im to do this properly i want to lay my darkest color last. it should also be noted because of the printing binding the acrylic paint becomes more translucent

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wanting prove myself right in my theory i changed my colors, now using a bright warm orange for my frist layer to which i added a the same green pigment i made, the overlapping layers show areas turning close to black when they sit on top. again i can see how much i dislike this charcoal grain texture as paint cant fit through the holes in the mesh screen

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here are some other designs by my course mates that took the workshop with me, i like their use of colors and interesting design patterns. this concluded our screen printing workshop

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studio editing

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wanting to pursue screen printing further, i took photos from my studio session with thom and edited them in Photoshop to give me a this halftone printed effect. i covered this image into a transparent png file so i could print it onto an acetate sheet, this would act as my template design for the curing machine, curing onto my mesh screen, repeating the process as before

using news print again to test my prints for the same reasons as before, you are able to now see because of the paper structure how it doesnt hold up with such large quantities of paint leading to buckles. on the left i havent flooded my page correctly leading to this misprint.

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finally mostly happy with my test prints i decided to which my news paper for the good stuff, i selected two sheet each of stockwell cartridge 160gsm, south bank smooth 250gsm, and zerkall 120gsm

SBS 250, was really pleasant to work with as its weight allowed it hold its structure very well, but might make it heavy to hang in the future, its smooth clean cut edges and smooth finish made it look very formal and professional, it also allowed the paint to adhere well for the most part but still showed some inconsistencies

SC 160gsm, has a tattered edge which is seen as trendy in recent art movements, up close this is really nice to look at in detail, however paint doesnt hold the best tho im starting to suspect this maybe my own doing, in not pressing down my squeegee enough, or maybe i havent flooded my screen correctly. this paper weight is a happy medium between the three offering a nice middle ground

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Z 120, shows a really interesting textured surface as the fibres appear to be woven paper fibers,its the lightest i have chosen and this can be felt, i dont know how this will stand up to wear and tear for prolonged periods

“Designed for letterpress printing and woodblock engraving, this smooth paper is mould-made from part cotton rag. It can also be used for calligraphy, bookbinding and traditional ink drawing. It is acid free and buffered with calcium carbonate to provide a resistance to ageing. Internally sized and watermarked with 4 deckled edges, the paper also contains no optical brighteners.” -jackson art

in hindsight it might have been smart to experiment with using the Japanese style paper as this would have fit in with thoms Japanese aesthetics, and woudlnt have been too much more in terms of cost

this is what my magenta prints are meant to look like without the green pigment background, i might try to use this as an asset later

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following the same process again, i changed my colors once more, this time using a soft egg blue and pink close to Pink 1777 C pantones, linking to the color aesthetic picked out for thom. the lighter color pink sits on top to create a negative image,these were tests on news print, to these i can add vertical text to the right hand side where the empty space is. i like these but feel they dont work as i would want them to

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https://www.moma.org/collection/works/79809

https://www.jacksonsart.com/zerkall-printmaking-paper-smooth-53x76cm-120gsm-white-25-sheets

trying to find a time when both of us were free was difficult as we are both full times students, we had to plan around our lectures, and the studio time table which was limited to week days and closed at 5pm.

as this was our first time in the studio i wanted to make the most of our session, to do this i asked thom to bring a few props to the studio.

• his guitar
• a change of clothes
• his laptop and mini keyboard
• accessories
• his Tyler the creator shoes

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while he was getting ready and on his way to the studio, i was setting things up so that we would be able to jump into things, making me look professional. i opted to use over head spot lights with soft box attachments, one was my key light and one acted as my fill light creating soft shadowed lighting, illuminating one side of my muse. for shooting i used a nikon D810 with a 36.3 MP, way higher than my personal nikon camera at 24.2. i also used a AF 50MM F/1.8D lens for up close portraits.

thom also opted to wear makeup and nail polish.

starting with a lighting test i asked thom to hold up the light meter to his nose to that this would be the focus for my metering.

first we started without props so that i could capture just his essence and to get him use to posing. i wanted to capture some of him on his side to exaggerate the lighting i had set up. i later introduced his guitar acting as something for thom to hide behind, allowing him to pose more comfortably

as thom isn’t the tallest of people i found myself bending over or crouching to be on eye level with him. later in the shoot i also used a step ladder to get higher angles amplifying his size. this created an interesting perspective. this exposed some of the studio backing meaning i probably couldn’t use these shots in editing without post production editing, however i still like the style and idea it conveys.

after a quick wardrobe change and another lighting test we started shooting again, now in black thoms clothing would adsorb more of the light meaning less would reflect back at the camera. knowing this and looking at previous photos i decided to increase the spot light brightness slightly so that they would still be even on both sides.

i wanted to start without props to begin with and slowly introduce them. now that thom was more use to being infront of the camera and starting to relax he started to get more creative with his posing.

one of my favourite shots is one where i asked him lay down, turning the camera landscape allowed me to get these vertical portraits.

we also tried some photos with thoms laptop as a lot of his music is sympathetically generated or sampled, making his computer in essence a instrument. i didnt want to introduce a table as this would obscure quite a bit of thom removing from his appearance, because of this we used the floor giving it a more relaxed atmosphere

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during my studio lighting workshop with sam and john we got to use the snood attachment, i wanted to try something similar with the honeycomb attachment. for this i used one spot light focusing on thoms face highlighting him, and his make up and removing background noise. i really like how these turned out as theyre quite moody, thoms black attire helped with this as it blacked out his body.

here is a contact sheet i made using photoshop through bridge tools, this was really helpful to highlight key photos and composition, neatly visualising our work together, we discussed these together to help show which ones we liked and could agree on, i also let thom access this files through google drive so he could use these as assets in his work where he saw fit. i’ll edit these yet and pick out key photos.

< 02.03.20 >

Objective

taking note of some of the things in thoms room was very insiteful as it gave me an idea of what thoms personal life showed, giving me ideas for aesthic componsets, his fasination with out dated technolgy, like his camcorder and cassete tapes. the make up he owned, the soft plushes and other nick naks.

Software

while we were shooting in thom’s room, he wanted to show me some of the software he used to create his music, like logic, a industry standard, I personally dont understand whats happening but looking at the waveforms and sampling technqiues was very intresting, along with the stong colors used made it very compelling to look at

fabric texture

looking around at thom’s place i noticed a lot of soft materials that provided some unique textures. one of thoms shirts showed a pattern of Japanese beckoning cats (Maneki-neko), they are often seen as charms meant to bring good luck to their owners.

thom will often waer skinny jeans and is a contrasting texture to what is seen in the top half of his appearnce. this similarity could be linked to his abrsive music

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test shoots

before going into the stufio with thom i wanted to get comfortable taking photos with thom, and so that he was ok in from of the camera.

this allowed me to practice some shots with thom before heading into the studio so we wouldnt waste time when it came time as this was our first time shooting together

i captured a range of midshots and close up shots of thom, seeing what works and what we could improve on. often in my photos, thom would have his hair in his eyes and made it awkward to shoot portraits. meaning i could only really shoot one side of his face limiting the angles i could get. thankfully we had scheduled a shoot for the 17.02.20, thom organized a to get a haircut before our next meet up.

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< 17.02.20 >

many people in the photography industry carry business cards on their selves as a professional form identification providing a sense of authenticity. showcasing ,

• who you are
• your practise
• your contact infomation

they can be stylised to a persons aesthetic allowing for creative freedom

online services ( https://www.vistaprint.co.uk )

a lot of people who are self employed or have start up companies might source to create a business card using online serviced like Vista print offering price deals on large quantities, making this process quick and effective for smaller businesses to get their practice more widely known

working with Vista print shows a couple advantages, like allowing someone who doesnt have access to design software design their own, they also provide templates and basic tools

like placing images, QR codes, simple shapes, and text with a range of fonts, also showing bleed edged

as well as, allowing for the option to have a reviser side instead of a plain white. I’ve added my contact information and my name so people know who I am and can reach me. on the front ive chosen to displays a piece of my own work that i feel represented my work well, i also make prints of this piece. my reserves side is color coded with the image on the front.

after about 30 mintues i was able to refine my card to a design point i was happy with

Vista print also lets you preview your card before purchasing.

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during my time in Paris I attended PolyCopies and collected a bunch of business cards from independent publishers and upcoming artists. This is something I’ve continued doing while since coming back to Bath.

reading color works by Eddie Opara and John Cantwell, they state 8 useful statements for aetablishing color to a brand

“01 – keep the colors for your brand thoroughly consistent so that your products are easily identifiable by consumers.

02 – ask clients if they have already dealt with any consumer or skateholder surveys on color

03- make color symbolize and the brand stand for, and what color give the brand its temperament.

04 – remember that color stimulates emotional sentiment and empathy towards brands.

05- ensure that you know what colors competing brands are using.

06- remember: color is an efficient and effective method for wayfinding and products.

07 – don’t use too many colors in one place as pedestrians and consumers must remember where they are and what product they are purchasing

08 – understand that various cultures and consumers symbolize colors differently.”

InDesign

Having access to design software i chose to use InDesign, and chose to use one of my own photos from London for its bright eye catching orange colors and intresting geomatry, im also realting this back the Frank Ocean quote i found on tumblr (but couldnt find a repitable souce for) the idea that orange is a liberating color.

“color is incredibly subjective. i dont think you see color. you feel it. its like music; it goes right through your system. its both indeoedent of memory and deeply connected to memory” brain collins – color works

After choosing the photo on the front, I selected my background color by sampling an area within the photo using the eye drop tool. I then locked this in place with command + L so that it wouldn’t move out of place while editing ontop.

after this, i created a new layer for my text to sit top of as i wanted to try out different fonts.

Baskerville – is a serif typeface formed as a result of Caslon, adding elegant stylisation to upper case characters to convey an ornate professional style, showing a contrast between the thinner and thicker marks. it comes with 6 styles like bold, semi bold, italics, ect. having a thicker font might make this more legible against low contrast background.

American Typewriter – is a serif typeface inspired by the type writer invention, converted to a digital format. its old fashion style is meant for a stylised publication, for this reason i feel its not suitable for this application, i also dislike how the serif hangs on the C and R as its too rounded to suit the geometrical style on the front. it also comes with seven different styles within the family of fonts like bold, italics, semi bold, etc offering a wide variety for different purposes

Comic Sans MS – is a sans typeface easily recognisable and widely used in the comic books for its readability, because of this it is also used in the educational system for kids to read, as it make each stroke clear with enough space either side legibility

Courier – is a slab serif typeface and sits very closely to the american typewriter font for similar uses in telemarketing and advertising, it should be noted each letter is given the same amount of space, an I will appear to have the same as an M.

Courier new – with courier comes courier new, an updated thinner more light weight font as Courier was originally made to capture an audiences attention, this makes it easier to use when working with larger amounts of text

Marker left – is a serif font with a lot of weight to it, meant to resemble a marker pen, i feel this one doesnt work for my purpose as its informal and kind of scrappy in its aesthetics, meant for crafts or scrap booking

Savoye LET- is a similar font but in sans offering a lighter weight, hand drawn style, maybe to resemble a fountain pen, offering penmanship with long flowing curves with stylised accents for the A and R, this is maybe close to a personal letter and doesnt suit my needs

fitting the image proportionally in frame (shift, command, C) renders the full images to the 95mm, 55mm dimensions of the card without any weird scaling issues that might occur if it were done by hand

Courier new, slab serif, thin, blocky,

Courier, heavier weight, slab face, awkward spacing in between letters

Baskerville, professional, old typeface, serif

still in love with the slab serif of Courier i wanted this slight variation in typeface, adding interesting, i wanted to isolate it in the top right to catch the audiences eye making use of its intended roots, i placed it on the right so the reader would have context, linking the A initial to my first name, i debated putting ALC but feel this simplicity works better

moving the qr codes to the bottom left puts all of the social platforms in a contained area on the card, meaning the readers eye doesnt looking around too much and they know what the information relates too giving it a more unified feel. i think this is the final stage of my card as it presents all the required information neatly and fits a personal aesthetic, also taking advantage of qr codes

i wanted to try baskerville in black to increase the contrast between he background and the fine lined areas of the typeface, however i dont feel this works how i want it to as the text is now quite bold, while it does make it more legible it breaks the in house style and consistency on the front of my card

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< Employment >

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typography booklet made using indeisgn

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Thom InDesign

working closely with thom we discussed fonts and color palletes to represent his brand idenity.

javanese – is an ornate tradional indonesian writing script. “This script is used to write the Javanese language spoken in Indonesia and Suriname. Javanese Text is a document font and the style of the design conforms with traditional Javanese manuscript and metal type models.” – mircosoft

mingLiU – is a mincho style font, close to a japanesse serif with long strokes. both thom and i feelt his font is well suited to his style and will probaly feature within my work

SimSun – similar to MingLiU with long tall strokes but is a chinese font with a mincho serif

Arabic Typesetting – ‘this an OpenType typeface designed as a modern interpretation of the traditional Naskh style […]This typeface is particularly well suited for traditional book typography, an area neglected by digital type. The font provides fine typographic control by marrying the latest OpenType technology to traditional calligraphic and typographic models. It achieves maximum readability by opening bowls and counters, balancing the proportions of stroke and white space in letters that typically cause problems at small sizes, and by contextually differentiating similar forms’ – mircosoft. i feel this is probably less suited to thoms works and for this i probaly wont use it for his promotional work.

thom wanted a minamal design showcasing profional infomation.

using indesign i was able to create something he was happy with. he let me access his personal assets like png logo files. because its a png its transpareent allowing me to palce addional assets it over.

using a minimal font convays simplity allowing the reader to clearly see the relevent infomation. ive chosen to use repition as this is something seen in thoms other art works hes produced. ive used @ symbols and weblinks to direct people to his soical media platforms like soundcloud, instgram, and bandcamp, highlighting these in a pantone Pink 1777 C. the use of lower case lettering convays this soft aesthic thom aims for in his appearnce .

saved as pngs for transferring

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https://morganlmurrayims224researchtopic.wordpress.com/2014/06/28/baskerville/

https://www.fonts.com/font/adobe/adobe-caslon/story

https://www.fonts.com/font/linotype/baskerville/story

https://www.fonts.com/font/itc/itc-american-typewriter/story

https://www.fonts.com/font/microsoft-corporation/comic-sans/story

https://www.fonts.com/font/linotype/courier-lt/story

https://www.linkedin.com/learning/choosing-and-using-web-fonts/identifying-a-slab-serif-font

https://docs.microsoft.com/en-us/typography/font-list/javanese-text

https://docs.microsoft.com/en-us/typography/font-list/simsun

https://docs.microsoft.com/en-us/typography/font-list/arabic-typesetting

During this project i’ve chosen to look at the music industry as it has a wide entry point for photography as there are many venues and events artists need publicity for them. Often these photos are uploaded to social media to generate interest and reach a wider audience. 

I thought this would be a good place to start. Looking at Facebook, it has an events page that companies and individuals can post to for advertising purposes. Simply asking in qu8ite a few of the comments sections if they were in need of a photographer, saying that I would be interested in working with them and linking to my social media so that they could get a feel for my work.    

“If you’re in need of a freelance photographer for your event I’d be happy to help out 🙂 you can find my work at @alex.lc.art”

Subvision free rave 22/02/20 https://www.facebook.com/events/1549386531882588/

When commenting on  events pages I found Blue Mountain Club’s event Subvision in Bristol, they had a free party rave from 10pm until 5am, after commenting I was put in contact with Jordan Roberts who was one of the sound technicians for the event, he said to come along and enjoy shooting 

photos taken using a nikon 3500

color and texture observations

the first photo is unitenucally out of focus but looking back at it while at the event i remembered about the bouquet effects and then decided to try and get some better photos, the lights bloom brightly and could make a nice background

i really like these photos as it made me feel like this was a proper gig, it was really satifying to be making money for my practice. some of the poepl messaged me asking for copies, if i were to be a proper event photogapher it could be woth investing a mini portable printer so i could print on sight, a lot of them are under exposed as i was still geting use to the dark atmosphere and onboard flash, many people asked for photos but slowly i got more into the gig and was happy taking photos of people

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dark lighting

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Alex Gregory was one of the acts that preformed on stage, after the event he contacted me asking for shoots to use in his own personal work, this is could be a great bit of exposure for both me and him as i posted photos on my Instagram

sound technicians

Subject ex 28/02/20https://www.facebook.com/SUBECTEX/

photos taken using a nikon D810

battle of the bands in cheltham

i really enjoyed working with subject ex as i was allowed to be on stage with other photographers, i took a load of photos and got to introduce myself to the band before hand, this was a lot nicer than subvision

liam Gallagher, not that one though, this liam played guitar and was friendly

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katie, mentioned to me she doesnt like her chin to, i tried to take this into consideration when shooting so i got some nice back lighting shots of her but i did also get some side profiles

drummer, i couldnt maybe of him because of the awkward lighting, i was using a fast shutter speed as to not get much motion blur on the drum sticks

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keys, i got some nice photos of the keys player during the show however i wasnt happy with them, i later apporached them to ask to take a few more before they packed away the stage, taking this time with him i got some i really like, both the band and i posted photos on our social media accounts and got good rep from it

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object observations

During a styling session i questioned Thom on what his demographic might look like, to get a better idea of his target audience to analysis customer profile. so that i might be able to stylise my work towards his market

Demographic – age, gender, income, life stage

Psychographic – lifestyle, self image, perceived values

Geographic – region, house type, size of city/town

• gender is often mixed ranging between all genders, but probably is more male
• are is also one that kinda
• often these people might be other students or gamers listening
• quite of lot of thoms work is spread by word of mouth or online platforms like discord and Instagram , because of this his audience varies
• they’re either older or younger people engrossed by elctro-synth. maybe between 15-30+, either gen z or millennial. maybe other students
• possible living in an sub/urban
• these are people likely to shop online for their fashion rather than traditional shopping stores

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After meeting with Thom i wanted to create mood boards to inspire my creative ideas

These are a few of Thom’s musical inspirations showcasing a range of music in style and genres, they are some of his favourite bands along side some designs he liked by other contemporary artists in the music industry.

featuring Anamanaguchi, Tyler the Creator, Frank Ocean, Blond, Porter Robinson, and Vasudesa

some like blond by frank ocean use minimal and limited colour pallets and is a in-house style copied throughout his work seen in ‘channelled orange’, these ideas reflect in his music having a relaxed atmosphere, he pairs this with his auto tuned vocals

while browsing the internet i came across this quote in the HuffPost : “Orange is the color of liberation, from the pains of hurtful love and inner insecurities. To “chanel orange” is to truly be free, to be you” Frank Ocean. but I couldn’t find the link to a reputably source for it, however, i think its interesting to self identify with a colour like this

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on a different day Thom and i decided to meet up, i wanted to get an idea of his sense of self and personality to do this i wanted to take photos of him where hes most conformable and feels at home, his student accommodation room. here i found a lot of trinkets and objects that Thom identities with, giving them sentimental value to him and a good place for inspiration

Thom’s music presence is a contrast to his style, appearing soft and juxtaposed by the sharp tune in his music. his personal fashion is very interesting as it comes across as comforting using light pastel colors in his attire

Thom likes to push gender boundaries in his aesthetic by using makeup and nail polish to express himself. In my photos I might try to capture this style by using blues and pinks to represent this

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as with any student, thom has a small place in his room for past mementos for old friends and fond memories. i think thoms choice for the use of Polaroids says a lot about him as they capture this outdated technology and show his love for different format types

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thom has some interesting pieces of clothing, one of his favourites is this hoodie by NICCE and has three distinct color separations appearing delicate and comfy https://www.nicceclothing.com/

” With the Converse x GOLF le FLEUR* Quilted Velvet Collection, Tyler, The Creator redefines summer sneakers in his own, idiosyncratic vision. The capsule includes the One Star and the Chuck 70, each crafted in three colorways of quilted velvet (red, brown or purple), adorned with a monotone Tyler flower motif and embroidered with GOLF le FLEUR* branding. ” (https://news.nike.com/footwear/nike-sportswear-pack-air-force-1-air-max-98-lx)

These shoes are quite unique as they are covered in velvet, making them kind of unpractical for every day wear and difficult to wash if they get grubby. I’ve seen Thom scrubbing them with a toothbrush to clean them after a night out

Thom also recently bought a large fluffy winter coat, often worn by women however it really suits his cozy aesthetic and presents some wonderful textures up close with the way it drapes and puffs out its fibres

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over all i feel this was a good way to gain insight to thoms personal life and asethic as its in a place that he feels comfortable, however i felt this process was invasive or intrusive as its not every day someone comes into document your safe space. maybe next time i can be a little more relaxed and take consideration for my clients. though having access to this kind of environment has been insightful its not one that might usually comes up as an opportunity with a client

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< 03.02.20 >

My friend Thom is a 1st year music tech student and is looking to start up his brand identity as Hexoshpere. He is a Japaneseophile who enjoys listening to abrasive electro chiptune music and I want to design him a set of promotional materials that reflect his personal aesthetic for an upcoming event thom has in March.  

Thom draws musical inspiration from Porter Robinson and Anamanaguchi,

they were also featured in Edgar Wright’s Scott Pilgrim vs the world (2010) . and even performed on the jimmy fallon show in 2013.

“In the process of making the album, the cultural landscape they inhabited changed.[ … the ] Discourse surrounding cultural appropriation prompted the band, long influenced by Japanese pop culture, to reflect upon their own work.” – Liz ohanesian

During my write up hours of study i will be listening to the artists named above to immerse myself in an inspirational mindset through auditory stimulation. You too can list at following the QR code. 

Thom’s heritage is mixed, comprising half british and half indonian backgrounds, i might choose to draw on his cultural background for influence as this wouldn’t be stepping the line into cultural appropriation. However later talking to him about this, he says he doesn’t want to have Japanese text as he doesn’t feel he doesnt want it as part of his brand identity and i have chosen to respect that  as an artist. though he does want me to build on ideas and relate to 90s’ – 00s’ Japaneses aesthetic

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https://www.billboard.com/articles/news/dance/8540161/anamanaguchi-usa-album-interview-2019 (accessed on 04/03/20) words by Liz Ohanesian

https://www.allmusic.com/artist/porter-robinson-mn0002614218/biography (accessed on 03/03/20 ) words by Aneet Nijjar

https://www.allmusic.com/artist/anamanaguchi-mn0002424483/biography (acessed on 03/03/20)words by  Jon O’Brien

http://www.vgmpf.com/Wiki/index.php?title=Nerd_Tracker_2 (acessed on 03/03/20)

https://porterrobinson.com/ (acessed on 03/03/20)

these photos follow my dummy binding examples, photos taken from lighting studio 06.02. making these dummy books helped me better understand the creation that goes into making a book. using basic printer paper gave them this draft style quality, written on using black sharpie.

as i’ve only created my cover one page thick, the marker bleeds through,next time i need separate these by a pages

these draft books are really nice to visualise what a page might look like, and help when analysing them highlighting key images

as this is my first dummy it has a very basic binding down the spine, simply using double side tape as an adhesive to bind my pages to, i did this by pressing the pages together. this is also how i’ve taped my images down. binding my pages together like this isnt very practical as it doesn’t have much wear and tear capability providing an flimsy aspect. any adhesives should suit this job, however, i was trying to stay away from water based as printer paper buckles easily when wet.

creating a cover page i folded an a4 sheet in half and placed double sided tape down the seam of spine, rolling all of my pages onto the tape creating a seamless bind so that when turning pages cant be seen.

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before adding a cover to this dummy i wanted to showcase what the behinds look, here i have bound my pages and place adhesive in each of the corner where the cover would overlay

the binding is still visible on the inside of the book, but if i spaced my cross stitch more evenly and increased how many pages i had to a book this issue should resolve its self, because of the density hiding the thread

here you can see how sloppy this binding is, next time i hope to make this more accurate

out of studio battery powered lights in and around uni campus, removing lighting structured control exposing us to the elements 

For our first setup outside of the studio, we went to The Steps on campus, a large white painted room with skylights, and wooden stairs/seating. With a lot of light this room was quite bright, sunlight bouncing from the walls.our subject would have been pleasantly lit without spotlights, however to gain more of a say in how we light our muse we are taking control with spotlights 

Starting with one spotlight  pointed at our muse – 

3959  shows a one sided fill light on the left creating strong shadows on one side of our muse, this is creating a contrasting difference between the highlights and shadows

 taking test shot we are able to read where our lighting should be

3974

here we retook our lighting test with the removing of one spotlight

3983 using a reflector on the left we bounce back light from the right key light showing a more subtle shadowing

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3987 we set up e battery powered lights we used two spot lights to light our muse

3989 Using a two light setup, we asked our muse to be face the camera, using two spotlights we lit our muse from both sides with spot lights, this makes the photo feel balanced but flat as there were no shadows.

3994 Turning our camera to portrait we framed the photo better, as it is more suitable for the approach, we also reduced the light on one side and took a test light reading again to create defining shadows, still keeping two spot lights we set one to be a key light at a higher power and a fill light set at a lower power showing more contour on one side.

4005 With these adjustments made we can see the differences with the fill light compared to balanced lighting. 

4011 For this photo we reframed out photos and moved our muse, making sure there were no reflecting lights or glare. The face on portrait shows leading lines using the reflective glass as we can see a glimmer of the lights behind leading down and drawing our eye to the muse making use of the negative space.

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moving to our third location we went to a large workshop area with overhead white lights, the contents of this workshop gave a production, tutorial atmosphere as if for a DIY video

lit using a spot light on the right with a reflector on the left, pointed back at our muse to create a balanced photo

using the snood and honeycomb attachment we can dramatically light a key area, drawing attention to this area of the photo

soft box lighting background, snood still pointed at muse using the honey combe attachment

lowering intenisity of soft box lighting, slightly lighting the back making objects pop

increasing intensity of soft box to light the background

by using a softbox on the left and a reflector on the right we can bounce light back at our muse balancing the two lights. the foreground could be lit better to emphasis the color of the rolls